About ASN

The ASN brand is more than a fashion label; it’s a story of heritage, passion, and the artistry of two Hispanic sisters from Texas. Alejandra Georgevich and Ilsse Nevarez grew up sharing a love for hats, an accessory that transcends time and trends. Their shared admiration led them to merge their unique talents and create ASN, a premier fashion company combining leisure and luxury to craft the world’s most timeless accessory: hats.

Founded in Los Angeles, ASN takes inspiration from the vibrant and eclectic LA streetwear scene. Alejandra’s creative vision and talent for design bring a fresh, modern edge to their collections, while Ilsse’s strategic mindset and business acumen ensure the brand’s success. Together, they have shaped an aesthetic that blends contemporary trends with classic sophistication, offering designs that are as versatile as they are iconic.

Each ASN hat is a masterpiece of craftsmanship. From the intricate yielding, braiding, and molding of straw, which can take up to 15 days to perfect, to the use of sustainable, cruelty-free, and 100% virgin wool, every material and process is chosen with care. The wool is meticulously cleaned, scoured, and dyed by artisan hands, resulting in an impeccable finish that elevates every piece.

At ASN, we believe hats are more than accessories; they are statements. Each design reflects our commitment to quality, sustainability, and timeless elegance. Join us in celebrating a love for hats and a shared vision of leisure, luxury, and modern flair.

Xx,

Alejandra & Ilsse