


Sustainability
INTRODUCING OUR NEW COLLECTION
We believe that there is transcendent value in the things we create. We explored countless materials and sourced synthetic fabrics to ensure that each style encompassed our mission. Our latest styles are made of cactus leather, our most sustainable plan based leather yet.
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About us
The ASN brand is a premier fashion company combining leisure and luxury to create a modern flair with the world’s most timeless accessory, hats. Founded in Los Angeles by two sisters, Alejandra and Ilsse Nevarez, ASN designs draw inspiration from trendy LA streetwear. Their aesthetic can be described as a combination of modern and classic designs.
Each hat is masterfully hand-tailored and shaped. The intricate yielding, braiding, and molding of the straw can take up to 15 days for the development of the Jipijapa and Panama hats. For their wool hats they use sustainable, cruelty-free, and 100% virgin wool that is cleaned, scoured and dyed by artisan hands for an impeccable finish.
